SOS

SUPPORTING OUR SOCIETY: 6 January 2021

Star Awards - Call for Entries, Showcase Event and Judging Invitation 
The Star Awards entry deadline is fast approaching (February 15) so what better way to get inspired to start writing your paper by hearing from some of last year's Gold winners - DC Thomson, Brand Scotland and Always Be Content. 

Star Awards Chair Petra Cameron will host the event and we will be joined by legendary Judging Chairman Hugh Burkitt who will provide some invaluable insights to what the judges look for in a winning entry – and what to avoid.

Thursday 14 January | 2-3.30pm
Open to members and non members
Free to attend 
Book your place now.

Don't forget Marketing Society members at all levels can help score entries online with Business Leader members invited to sit on the judging panels which decide the shortlists and winners.
Register your interest.
CONNECTIONS
Meet our Members

Founded in 2003 by Master Brewer Dougal Sharp Innis & Gunn has grown to be one of Scotland’s most successful international craft brewers exporting to over 35 countries. The Original continues to be their flagship beer alongside Innis & Gunn Lager which is the No.1 craft lager in Scotland. They are the No. 2 craft beer in the UK off trade, No. 1 imported craft beer in Canada and in the top 3 in Sweden and the US.

Innis & Gunn is planning to build a new brewery in their hometown of Edinburgh, the first large scale brewery to be built in the capital for over 150 years.

Aly Bayne is Head of Brand Marketing at Innis & Gunn and founder Dougal Sharp is a Honorary Fellow of The Marketing Society.

Corporate Membership of The Marketing Society is available for any organisation that has 5 or more individual members and is keen to recognise, reward and develop their marketing talent. If you would like more details on membership, please contact Caroline.

Member News

Whitespace
Check out the first edition of The Whitespace Annual.
Read

Stripe
Some of the agency's favourite moments on social from December
Read

VisitScotland
The latest #ScotlandIsNow campaign video to appeal to our European neighbours and visitors, following the UK leaving the EU.
Watch

Scotland is bursting with incredible things to do, places to see and exciting locations and attractions to visit, but have you experienced Scotland at night?
Watch

Diageo
Diageo gives whisky fans sneak peek of inside of new Johnnie Walker Experience in Edinburgh
Read

Denholm Associates
With 2020 finally behind us, kick start the New Year by taking Denholm's Career Fit 12 Week Challenge to get you in the best possible shape for achieving the job (and life) you want in 2021.
Find out more
CONTENT

​​​​​Can marketers maintain a newfound empathy and agility?
Article by Wendy Walker, Senior Marketing Director, Salesforce APAC, Singapore
Read

Why approaching 2021 with an ‘activist mindset’ could mean survival for brands in culture
Cultural strategist Elles Pinfold gives us six reasons why embracing an activist mindset could be the best survival tactic your brand can make.
Read

If you don't have time to innovate in 2021, think again
By Arif Durrani, Executive Editor, Bloomberg Media Studios in EMEA
Read

COMMUNITY

MarketingKind x The Marketing Society 
We're delighted to announce our new partnership with MarketingKind - a community of marketers, brands and causes coming together to create positive change through outcome-oriented online events and activities. Marketing Society members can attend the below events for free:

MarketingKind xChange: Who belongs in 2021?
Explore how to create a culture of belonging with Sue Unerman, Chief Transformation Officer of MediaCom and her co-authors of Belonging, Kathryn Jacob and Mark Edwards, on January 13th from 5pm - 6:30pm.
Register to attend

MarketingKind xChange: How can we create a climate for change?
Explore with Mike Barry, Dr Orit Gal, Dhruv Boruah and Louise McLaren the role that marketing can play in overcoming the biggest bottlenecks in tackling climate change on February 10th from 5pm - 6:30pm.
Register to attend

Job Opportunities
Deputy Creative Director, Software Engineer (PHP), Junior UX/UI Designer, MadeBrave
Front End Developer, D8
Full listing of roles via Denholm Associates


Recommend a colleague > join our mailing list
Contribute to SOS > email Joanne
Sign up as a member > email Caroline 
Marketing Society Scotland & Membership > full details


Supporting our Society is brought to you in association with VisitScotland, the Marketing Society Scotland’s online learning partner.