Janice is a passionate and people focused Marketing leader with over 20 years’ experience in business, working across a range of Marketing & Commercial roles. Janice joined ICAS in 2015 as Marketing Director with the aim of transforming the role of Marketing to become a key strategic driver for the business driven by brand, data, digital and customer understanding. Janice is passionate about well-being and mental health and aims to create a “happy, productive learning environment” for her team to develop and grow. The essence of this is a focus on wellbeing and mental resilience / fitness. At the beginning of 2021, Janice established a mental fitness strategy for ICAS with the aim of driving a paradigm shift in the accountancy profession to encourage an open and honest dialogue on mental fitness. The story so far is both interesting and impressive and demonstrates the breadth of diverse thinking with a Marketing Director driving the project forward, bringing a different perspective.