In this interactive session Paul Sweeney, Head of Brand; Paddy Power, Peter Duffy, Marketing Director, easyJet; and last year’s winner of The Marketing Society's Brand of the Year Roisin Donnelly, Corporate Marketing Director, P&G; gave us an insight into recent campaigns, challenges faced and how they overcame them - and how they stood out last year as leading brands in the market.
Paddy Power showcased their well-known 'mischievious marketing' and a few lucky audience members managed to take home some Paddy Power pants.
easyJet gave an insight in to their updated digital offering, including a mobile platform that has increased revenue by 5% and generated 400m hits to the site.
P&G brought back fond memories with their global campaign that focused on the mothers of Olympians. P&G claims its involvement with the sporting extravaganza will generate an additional $500m of sales for its products.
Feedback from the night
Our members rated the evening 4.6 out of 5, here a few of their comments
Fantastic collection of speakers & brand examples
Great speakers & content, lovely venue, interesting & engaging
Quality speakers, right balance, outstanding quality
Great industry mix, inspiring speakers
Good speech lengths, very informative & inspiring
Add your thoughts or join the conversation @themarketingsoc #standoutbrands
The Marketing Society’s Brand of the Year 2013 will be announced at our Annual Dinner on 21 November.
Nominees for 'Brand of the Year 2013' will have to perform against some tough criteria, including their impact on consumers, performance in the marketplace, bravery of innovations, and effectiveness of its advertising and financial results, where appropriate.
If you have already been inspired by a brand this year, you can nominate them for Brand of The Year 2013 by emailing our team