How can marketers innovate and excel in 2021 and prepare for a post-recession boom?
On Wednesday November 11, 9am PT / 12pm ET, we're hosting an intimate virtual discussion on mapping the COVID-19 landscape, along with our friends at Bitly.
Our guest speaker, Dr. Amy Gershkoff Bolles, Chief Data Officer of Bitly is the former head of analytics for Obama for America, and has served as the data lead at WPP, eBay, and Ancestry.com. Amy will share the latest observations on emerging consumer hot-spots discovered through her latest research, covering topics including:
- Is historical data still valuable when so much has changed? How can we think about mobile/geo data in cities that are going through different reopening stages?
- How can we look forward and predict demand when individual health and the global economy have become so entwined?
- The ways in which brands can be one step ahead in their positioning for the post-recession boom
This event is invite-only for brand-side senior US marketers.
If you fit this criteria and would like to attend, please contact Lauren to register your interest.