'How should brands behave in the next recession?'

Dinner with Virtue

Soho House New York, February 25, 6:30pm to 10:30pm

With many economists expecting a downturn in 2020, companies are exercising caution with their marketing budgets. By looking backwards, can we predict how brands should behave in the next recession? 

In partnership with our friends at Virtue, we are hosting an exclusive dinner on Tuesday February 25, 6.30 – 10.30pm as we discuss this topic as part of our ‘The Next Brave Thing’ series.

Expect an intimate and informal evening where, over great food and wine, we will gather 15 of New York’s senior marketing community to share challenges, opportunities and ways to drive forward the industry.

Gemma Greaves is flying in from London and will co-host dinner with Marketing Society board member Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife. They will explore how brands can manage their marketing budgets more efficiently and predict behaviour in the next recession.

We promise a lively conversation, the opportunity to collaborate with your peers, meet new like-minded people and plenty of interesting thoughts to share at the office the following day.

This event is invitation only. If you are interested in attending please get in touch via the button below. 




Soho House New York
29 – 35 9th Ave, 10014, NY, United States
Dress code
Business dress