33% of every marketing budget is potentially wasted on poor briefs and misdirected work.
Discover how to master the art of a good brief at our next Global Conversation on Wednesday 23 February. We've teamed up with BetterBriefs and Flood + Partners to discuss the first global and largest study ever conducted on the marketing brief. Like us, their aim is to get marketers and agencies communicating more effectively. Matt Davies and Pieter-Paul von Weiler will share the findings from their ground-breaking research, before we explore tips on how to improve the briefing process with our global panel.
Timings: 12pm UK | 4pm UAE | 8pm HK/SG
Hosted by Cara Chambers, Marketing Director, International Beverage Holdings Ltd.
- Gareth Turner, Head of Marketing at Weetabix
- Pieter-Paul von Weiler, Co-Founder, BetterBriefs
- Rachel Corcoran, Consumer Channel & Partner Marketing Lead MEA, Microsoft
About the series
Our Global Conversation series allows marketers to explore the opportunities and challenges currently being presented to us at a global level from the Economy, Brand Survival, Long Term Impact & Sustainability, Team Management, Diversity & inclusion, Future Proofing and more – we talk about the issues that are affecting marketers right now at a global and a local level. Every month we discuss the topics that are at the forefront of our marketer’s minds.
Book now via the button below
Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register your interest below and a member of the team will be in touch.