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Accelerate Learning Lab: The Magic Sauce | Virtual

A Recipe for Better Conversations and More Profitable Relationships

Virtual, 4 April, 12pm to 1:30pm

Why the quality of your agency relationship really matters and how it affects your marketing communications.


The Magic Sauce course is a client relationship and management programme delivered by James Hayhurst, an ex-agency leader turned Unilever marketeer with 20+ years total agency and client-side experience.

The programme helps clients and agencies to understand each other more fully, work better together towards shared goals and thereby to work more effectively, efficiently, enjoyably and profitably in their partnership.  

This workshop is aimed at marketers wanting to improve their relationship with their agencies, marketers interested in improving their creative output and those wanting to understand what makes their agencies tick.

Having completed this taster session of the Magic Sauce programme, attendees will understand their agency partners better.


What to expect

This session is delivered by James Hayhurst, founder of the Magic Sauce programme, and will focus on the following key areas:

  1. Why relationships are so important, and your agency as a trusted advisor
  2. Understanding your agency better. The empathy gap and how to close it
  3. What makes a great client. The agency view.
  4. Relationship power dynamics. Why is smart to be nice.

The session will be discursive and interactive so please attend with your camera on and ready to share your point of view.  There will be a pre-course questionnaire to be complete and returned 48 hours before the workshop.


The Magic Sauce course is a client relationship and behaviour change programme written and researched with the input of over 125 client-side and agency leaders and delivered by James Hayhurst, an ex-agency leader turned Unilever marketeer with 20+ years total agency and client-side experience.

At the Magic Sauce we believe the strength of the agency/client relationship is in the most important, yet least considered, variable influencing marketing success. The relationship is the ‘magic sauce’ for creativity and marketing effectiveness.  We work, insightfully and empathetically, with client and agency teams to help unlock more of their own magic.


Timings: 12pm-1.45pm BST | 3pm-4.45pm GST | 7pm-8.45pm HKT/SGT


Book your place

  • Business team member: This event is included in your membership
  • Member: £299 + VAT
  • Member Plus: This event is included in your membership
  • Member All Access: This event is included in your membership
  • Subscriber: Not available at this tier
  • Non-member: £500 + VAT
  • Corporates: Free 

Speakers

Venue

Virtual
Dress code
Casual