Crawford Hollingworth and Liz Barker

Crawford Hollingworth is co-Founder of The Behavioural Architects, which he launched in 2011 with co-Founders Sian Davies and Sarah Davies. He was also founder of HeadlightVision in London and New York, a behavioural trends research consultancy. HeadlightVision was acquired by WPP in 2003. He has written and spoken widely on the subject of behavioural economics for various institutions and publications, including the Market Research Society, Marketing Society, Market Leader, Aura, AQR, London Business School and Impact magazine. Crawford is a Fellow of The Marketing Society and Royal Society of Arts.
 

liz


Liz Barker is Global Head of BE Intelligence & Networks at The Behavioural Architects, advancing the application of behavioural science by bridging the worlds of academia and business. Her background is in Economics, particularly the application of behavioural economics across a wide range of fields, from global business and finance to international development. Liz has a BA and MSc in Economics from Cambridge and Oxford.

www.thebearchitects.com


In the second part of our two-part article on social norms messaging, we look at the latest understanding...
Short article
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while
Short article

“Of all of the tools in the choice architect’s repertoire, default rules may be the most promising; they are almost

Short article

Sometimes we forget how important all those everyday communications we send and receive can be, and how tiny changes to

Short article
New Frontiers in Behavioural Science Series – article 1 by Crawford Hollingworth and Liz Barker, The Behavioural Architects
Short article

Creativity is a skill that can be nurtured and developed and is useful in a multitude of capacities

Short article