Killer Facebook Ads

There is something a bit anachronistic about reading an actual book about Facebook, the heartland of the digital landscape. Rustling paper pages, writing notes in the margin with a pencil and even turning the edge of the page over to mark passages of profound wisdom – all this seems a bit quaint and old fashioned.

This is, quote, ‘the marketing maven’s unofficial Facebook ads handbook.’ But if you’re not a marketing maven – or not even sure what a maven is, then this is still the book for you.

Its promise is to unlock the mystique of creating the tiny Facebook adverts that lurk in the margins. And that promise is for the most part fulfilled. Comprehensive certainly, and a pithy introduction to what is a complex subject. However, the presentation is a little daunting – not a diagram or illustration in sight.

Some enigmas might remain however. I’m reasonably suspicious of any book where it’s not uncommon to spot three acronyms in the same sentence. But they are explained and you can always learn them up and impress colleagues.

Killer Facebook Ads is big on targeting – which is after all the whole point of advertising on Facebook. Unfortunately the US bias of the book seems especially strong in this dimension. But it’s not beyond the intelligence of UK professionals to translate into more geographically relevant segments.

Plus, if you’re especially interested in speaking to people in the market for firearms, you’ll be pleased to know that this is one of Marty’s topic based examples. Perhaps targeting is not the mot juste in this context, but you might be interested in the 424,700 (estimated ) people who liked ‘AK47s’ , ‘M16s’ and ‘Uzi submachine guns’.

Killer Facebook Ads by Marty Weintraub

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