Communicate to Inspire is a must-read for new aspiring leaders, and a great refresher for experienced leaders who are looking to raise their game. Murray has pulled upon his extensive coaching experience and interviews with 70 chairs and CEOs of global companies, charities and public sector organisations to examine and analyse the key successes and failures in the leadership process.
This book is an accumulation of his findings and details 12 key components of inspirational communication and how they contribute to establishing trust, engagement, building relationships and reputation. Essential leadership skills that can bring competitive advantage to organisations if utilised effectively by bringing out the best from their teams and helping them survive in an ever changing economy.
Murray states that “Inspiring leadership communication is about getting others to believe in your cause, believe in themselves, and then achieve more than they thought was possible. We’ve never needed it more… To be successful, leaders must inspire others to achieve great result. How ironic then that few leaders are taught the critical communication skills that enable them to be inspiring. The simple truth is this: How well you perform as a leader, will depend on how well as a leader you communicate. You can have the best plan, the best resources and the best people, but if you don’t communicate well, you won’t persuade people to your cause, and you will fail.”
Having managed and lead global teams for a number of years, I found Communicate to Inspire contained some key nuggets of information which I’ll be incorporating into future leadership communications moving forward. It’s well written and keeps you engaged throughout. I highly recommend.
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