Case Studies and Research

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Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline c...

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Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play ...

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In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product...

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2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance. However...Read more
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Author: The Marketing Society
Posted: 15 Jun 2016
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This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!   ...

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The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won...

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The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh ...

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Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun. ...

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2016 highly commended: Sainsbury's, Brand Activation - case study

2016 highly commended: Sainsbury's, Brand Activation - case study

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.Read more
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Author: The Marketing Society
Posted: 15 Jun 2016
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The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects... ...

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In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.&rsquo...

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In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility. ...

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Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones....

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HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on...

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In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens we...

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In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling pow...

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Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical h...

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In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.&rsquo...

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