Book club

Similar Articles

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customers ...

More...
Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be in...

More...

Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making. Beyond my...Read more
Tags: The Choice Factory, Richard Shotton, Rod Gillies, Marketing, Book Reviews, Whyte & Mackay
Views333
Author: The Marketing Society
Posted: 07 Jan 2019
Rate this article:
0/5
View/Post Comments (0) X

Similar Articles

Book Review: Lead & Disrupt by Jim Coates, VELUX

By Jim Coates, Commerical Director, VELUX ...

More...
Book Review: Thinking, Fast and Slow by Richard Simpson, Tayburn

By Richard Simpson, Joint Managing Director, Tayburn ...

More...

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customersRead more
Tags: book review, bookclub, Giles Lury, The Value Engineers, Malcom McDonald, Grant Oliver
Views292
Author: The Marketing Society
Posted: 03 Jan 2019
Rate this article:
4/5
View/Post Comments (0) X

Similar Articles

The Growth Director’s Secret

John Newton reviews Andrew Brent's book ...

More...
Realigning the unholy trinity

The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

More...

Similar Articles

Book Review: Lead & Disrupt by Jim Coates, VELUX

By Jim Coates, Commerical Director, VELUX ...

More...
Best in Brief: Book Reviews

How does your brand sound? MICHAEL BAYLER ‘MOST BUSINESSES are shooting themselves in the foot every day with bad ...

More...

Similar Articles

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights ...

More...

Similar Articles

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in comple...

More...
The Choice Factory

Giles Lury reviews Richard Shotton's book ...

More...

Review: Blue Ocean Shift: Beyond Competing

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and...Read more
Tags: book review
Views365
Author: The Marketing Society
Posted: 24 Sep 2018
Rate this article:
4/5
View/Post Comments (0) X

UnMarketing

UnMarketing

School's out for Lubna Forzley and she's got one thing on her mind: UnMarketing.Read more
Tags: UnMarketing, Lubna Forzley
Views526
Author: The Marketing Society
Posted: 09 Aug 2018
Rate this article:
3/5
View/Post Comments (0) X

Similar Articles

The only obstacle to finding purpose

By Jamie Smart ...

More...
What would you like your legacy to be?

Personal branding boils down to this. ...

More...

The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
Tags: Book Club, Giles Lury, John Newton
Views633
Author: The Marketing Society
Posted: 09 Aug 2018
Rate this article:
0/5
View/Post Comments (0) X

Similar Articles

How Coca-Cola Took Over The World

John Newton reviews Giles Lury's book ...

More...
The Wallet Allocation Rule

Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

More...

Similar Articles

Blind Spots – how to uncover and attract the fastest emerging economy

Giles Lury reviews R.J. Brideson’s book ...

More...
One size doesn’t fit all

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of integrate...

More...

Pages

Subscribe to RSS - Book club