Glenn defines direct response copy as, “presenting an idea to a person and persuading them to take direct action at the ...
Book review: Use direct response copywriting to start selling more stuff, now.
Glenn defines direct response copy as, “ presenting an idea to a person and persuading them to take direct action at the end ”...Read more
Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay
And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making. Beyond my...Read more
Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them
Unique selling propositions - are useless selling propositions if what is unique has no value to the customersRead more
The Post-Truth Business – how to rebuild brand authenticity in a distrusting world
“A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses around the worldRead more