Book club

Similar Articles

Book Review: Lead & Disrupt by Jim Coates, VELUX

By Jim Coates, Commerical Director, VELUX ...

More...
Best in Brief: Book Reviews

How does your brand sound? MICHAEL BAYLER ‘MOST BUSINESSES are shooting themselves in the foot every day with bad ...

More...

Similar Articles

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights ...

More...

Similar Articles

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in comple...

More...
The Choice Factory

Giles Lury reviews Richard Shotton's book ...

More...

Review: Blue Ocean Shift: Beyond Competing

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and...Read more
Tags: book review
Views241
Author: The Marketing Society
Posted: 24 Sep 2018
Rate this article:
4/5
View/Post Comments (0) X

The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
Tags: Book Club, Giles Lury, John Newton
Views476
Author: The Marketing Society
Posted: 09 Aug 2018
Rate this article:
0/5
View/Post Comments (0) X

Similar Articles

How Coca-Cola Took Over The World

John Newton reviews Giles Lury's book ...

More...
The Wallet Allocation Rule

Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

More...

Similar Articles

Blind Spots – how to uncover and attract the fastest emerging economy

Giles Lury reviews R.J. Brideson’s book ...

More...
One size doesn’t fit all

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of integrate...

More...

Similar Articles

Why Louis Fernandes is marketing for good through Pimp My Cause

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on chari...

More...
A uterus is a feature not a bug

'Wow I need this book, it’s all my fears about being a working woman in one place.' ...

More...

Similar Articles

Who's afraid of equality?

We really do live in frightening times. ...

More...
Gender and the loss of nuance

 If we don’t talk, all that’s left is fighting. ...

More...

Similar Articles

Gender and the loss of nuance

 If we don’t talk, all that’s left is fighting. ...

More...
Five marketing leaders on gender bias, #TimesUp and promoting equality

Leading the way in achieving an equal workforce, we interviewed some of our speakers from our New York event, Gender Bia...

More...

Similar Articles

Creativity Inc

It is perhaps not surprising that I enjoyed this book. I am an animation addict and it is written by the President of Pi...

More...
Realigning the unholy trinity

The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

More...

Pages

Subscribe to RSS - Book club