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Book review: Use direct response copywriting to start selling more stuff, now.

Glenn defines direct response copy as, “presenting an idea to a person and persuading them to take direct action at the ...

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Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customers ...

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Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customers ...

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Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be in...

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Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making. Beyond my...Read more
Tags: The Choice Factory, Richard Shotton, Rod Gillies, Marketing, Book Reviews, Whyte & Mackay
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Author: The Marketing Society
Posted: 07 Jan 2019
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Book Review: Lead & Disrupt by Jim Coates, VELUX

By Jim Coates, Commerical Director, VELUX ...

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Book Review: Thinking, Fast and Slow by Richard Simpson, Tayburn

By Richard Simpson, Joint Managing Director, Tayburn ...

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Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customersRead more
Tags: book review, bookclub, Giles Lury, The Value Engineers, Malcom McDonald, Grant Oliver
Views447
Author: The Marketing Society
Posted: 03 Jan 2019
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The Growth Director’s Secret

John Newton reviews Andrew Brent's book ...

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Realigning the unholy trinity

The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

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Book Review: Lead & Disrupt by Jim Coates, VELUX

By Jim Coates, Commerical Director, VELUX ...

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Best in Brief: Book Reviews

How does your brand sound? MICHAEL BAYLER ‘MOST BUSINESSES are shooting themselves in the foot every day with bad ...

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Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights ...

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The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in comple...

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The Choice Factory

Giles Lury reviews Richard Shotton's book ...

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Review: Blue Ocean Shift: Beyond Competing

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and...Read more
Tags: book review
Views461
Author: The Marketing Society
Posted: 24 Sep 2018
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UnMarketing

UnMarketing

School's out for Lubna Forzley and she's got one thing on her mind: UnMarketing.Read more
Tags: UnMarketing, Lubna Forzley
Views631
Author: The Marketing Society
Posted: 09 Aug 2018
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The only obstacle to finding purpose

By Jamie Smart ...

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What would you like your legacy to be?

Personal branding boils down to this. ...

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The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
Tags: Book Club, Giles Lury, John Newton
Views737
Author: The Marketing Society
Posted: 09 Aug 2018
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How Coca-Cola Took Over The World

John Newton reviews Giles Lury's book ...

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The Wallet Allocation Rule

Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

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