Craig Inglis

Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to

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Tala is Chief Strategy Officer of the Special Olympics World Games 2019.

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Potatoes for Peace supports in-school projects where each child is given a customised toolkit and creates their own ‘potato person’ who is different from themselves.

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Ian Greenhill

Studio Something is a lean, progressive and passionate cr

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Brought to you by the Society and leadership coach and author, Andy Bird.

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A lie can be halfway round the world before the truth has got its boots on

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We live in an age of team-working, generalism and multidisciplinary consensus.

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'Diversity in advertising – just don’t expect to please all of the people all of the time'

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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

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Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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“A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses around the world

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Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heigh

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Ahead of the next upcoming Mental Health Fishbowl, I wanted to share some thoughts on mental health

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Last Thursday I went to the latest instalment of The Marketing Society’s ‘Inspiring Minds’ programm

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I have – deep breath here – three children, a husband, a career, a house or two, a cat, a horse, a camper van

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12651

Most businesses have a strategy for transformation, and if they don’t probably need one.

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Friday 7thSeptember saw Marketing Society members and guests contest the inaugural Kyle Hardie Open in mem

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Tell us a little about yourself – how did you get into the world of Innovation and Brand development?

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