I called the book The Very Idea in an allusion to how complicated and confusing ideas are.

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13786

Clare has been in the Marketing team at the National Trust for Scotland for the past 12 years whe

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He conducted the world’s largest study, involving over 68,000 assessments, on what makes an impac

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13766

To all the men who feel threatened by Gillette’s new ad:

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TOP TEN CULTURAL SHIFTS TO WATCH IN 2019. From the merging of kid-culture and adult-culture and challenging traditional understandings of 'naturalness' to increased awareness of diverse sexual and gender identities

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Advertising has created false aspirations, widened the gender gap and compromised both peoples’ health and their happiness.

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13701

Is it acceptable for a brand to slide into someone’s DMs, or throw around some witty back and forth in response to their own private messages?

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3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage.

 

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We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

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698

Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK.

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Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

A key tenet of the culture at Grey is being open

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13686

Jenny is a Senior Account Director at Guy & Co and has over 14 years’ experience working across B2B & B2C mar

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13636

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be

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13631

Jim Carroll recently returned from his holiday in Japan

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13621

Unique selling propositions - are useless selling propositions if what is unique has no value to the customers

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13611

Turning negative impressions into fame driving qualities that people love.

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13601

In his role as Creative Director, Adam is responsible for uniting strategy and creative at The Gate by steering, and

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A snapshot of the year ahead and the most compelling trends to keep on the radar

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