I called the book The Very Idea in an allusion to how complicated and confusing ideas are.
Clare has been in the Marketing team at the National Trust for Scotland for the past 12 years whe
He conducted the world’s largest study, involving over 68,000 assessments, on what makes an impac
To all the men who feel threatened by Gillette’s new ad:
TOP TEN CULTURAL SHIFTS TO WATCH IN 2019. From the merging of kid-culture and adult-culture and challenging traditional understandings of 'naturalness' to increased awareness of diverse sexual and gender identities
Advertising has created false aspirations, widened the gender gap and compromised both peoples’ health and their happiness.
Is it acceptable for a brand to slide into someone’s DMs, or throw around some witty back and forth in response to their own private messages?
3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage.
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
A powerful combination of product development and inspired marketing that was true to the brand...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'
Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK.
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
A key tenet of the culture at Grey is being open
Jenny is a Senior Account Director at Guy & Co and has over 14 years’ experience working across B2B & B2C mar
And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be
Jim Carroll recently returned from his holiday in Japan
Unique selling propositions - are useless selling propositions if what is unique has no value to the customers
Turning negative impressions into fame driving qualities that people love.
In his role as Creative Director, Adam is responsible for uniting strategy and creative at The Gate by steering, and
A snapshot of the year ahead and the most compelling trends to keep on the radar