Mark describes himself as a 'Marketing Chameleon' and more formally as Head of Thinking a

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11966

Syl Saller is the Chief Marketing Officer at Diageo and a member of Diageo’s Executive Comm

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11961

Time's up. The turning point is now, writes Rachel Faber.

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11936

Why proudly display rainbows in shop windows for just one month of the year? Stephanie Matthews explores the cynical side of Pride.

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11901

Recruiters, stop putting salespeople forward for new business roles, writes Havas' Group CMO.

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11851

Diversity on screen must be credible, in order to resonate with costumers.

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11846

Alphabet, Apple and Amazon – who will come out top?

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11751

In business we value most highly that which we can measure most precisely…

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11741

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

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698
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666

'Do interesting things and interesting things will happen to you.', writes the founder of The International Exchange

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11731

Social change is all around us, hiding in plain sight.

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11701

"When you want to be great, you need to be brave”

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11616

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

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11481

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

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11531

At O2 we believe that doing good is good for business.

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11516

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

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11506

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