Note from the CEO: last issue of Market Leader

Note from the CEO: last issue of Market Leader

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Our chief executive, Gemma Greaves, writing on our twentieth issue of Market Leader, and how it's time for change

Market Leader is 20 years old this year. And to mark this monumental occasion we’ve decided it’s time for a change, so our Quarter 2, 2018 issue will be the last in this current format.

We’re incredibly proud of our publication and everything it stands for. Through its pages you can track the developments in our industry and the Society over the past two decades as we’ve emerged from a UK-based individual membership organisation to a growing global, corporate network.

And we know that our global membership accesses our content in many different ways so we want to look at everything through one lens - print, digital and social.

But be assured that our commitment to inspiring you with thought leadership is stronger than ever.

As Elen Lewis, our editor, said in her Market Leader editorial, our critical role in, “providing a platform for carefully considered, well-written articles on marketing strategy that take a long-term view, value wisdom over popularism and thought leadership over fashion, is etched deep. We have a responsibility to the marketing industry to continue to encourage and publish this thinking.”

So now we want to spend some valuable time gathering thoughts, feedback and guidance from our community. Over the next few months, we’ll be conducting detailed quantitative and qualitative research with you, our members, across the world.

We’ll also be running in-depth interviews with a variety of different stakeholders in our global hubs from board directors and corporate members to contributors and editorial board members.

Look out for our membership survey in your inbox and we may be in touch to ask you to take part in our qual research. You can also send your ideas and feedback to our Head of Comms, [email protected], and we will ensure they’re taken into consideration.

So, while we work hard on our new content plan, do keep an eye out for The Edit, sharing best practice, knowledge and learning from our global hubs.

And don’t forget to use the online Clubhouse as a thought leadership resource with its rich archive of Market Leader articles, our bank of Excellence Awards case studies, book reviews and expert blogs.

Meanwhile, our social channels will continue to signpost the latest news and views.

Working together, I’m confident we’re going to create an exciting content strategy fit for today’s global community that builds on Market Leader’s 20-year legacy. Thank you in advance for helping us get there. 

Best wishes
Gemma

 

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Author: The Marketing Society
Posted: 27 Mar 2018
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