Knowledge Corner from The Economist Group

Knowledge Corner from The Economist Group

Sub Header: 
A selection of articles from our knowledge partner, The Economist Group

We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.

Dedicated to our mission of inspiring bolder marketing leadership within our community, this partnership with bring our members the latest insight, best practice, thought leadership and research and will continue to expand the content in our exclusive members Clubhouse.

We will publish a variety of articles, blogs, research and event reviews to help you get ahead of the latest trends in the industry.

You can see a selection of our top content from the partnership below:

LETTER FROM HONG KONG: A BUGGY CONCEPT

The definition of marketing comes under scrutiny...

UNCOMFORTABLE BREAKFAST: DISRUPTIVE TECHNOLOGIES

Event review from Barrett Bingley, Associate Director - Content Solutions...

THE RISE OF CONTENT MARKETING

Event review from Arun Kumar, Programme Editor...

'ASIA IS GROUND ZERO FOR THE FUTURE OF HUMANITY.'

Event review from Barrett Bingley, Associate Director - Content Solutions...

MARKETERS WILL NEED TO ADAPT TACTICS FOR ON-DEMAND CUSTOMER SERVICE

Customer service can make or break a brand....

TODAY’S CMO, TOMORROW’S CEO?

Learnings from The Economist Group's Marketing Unbound on Friday 20 May...

   
GET UNCOMFORTABLE: A REVIEW BY ARUN KUMAR

To attract the best talent, change the way you think...

   
     


 

  The Economist Group, knowledge partner of The Marketing Society Asia.

 

Views2256
Author: The Marketing Society
Posted: 17 Jul 2016
Rate this article:
Rating: 
4
Average: 4 (1 vote)
4/5
View/Post Comments (0) X

Similar Articles

What are we doing as senior marketers to ensure we are skilled and fit for purpose in our businesses? Our SEA chair Wayn...

More...

Managing Director at Clear Ideas gives us her insider tips on Beijing. ...

More...