How can we create a new talent agenda in APAC?

How can we create a new talent agenda in APAC?

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The key points from our Uncomfortable Breakfast discussing talent

In May 2015 we hosted the second in our Uncomfortable Breakfast series in partnership with LinkedIn.

30 members and their guests joined us at the Tower Club, Singapore, to discuss the biggest issue facing the Asia region today – talent.

We were joined by Virginia Sharma, director, marketing, talent solutions APAC, LinkedIn; Ken Hoskin, head of talent APAC from Airbnb; Charlie Thomas, MD of The Talent Business and Steve Dixon, President of LASALLE College of the Arts and over breakfast.

We listened to the challenges businesses face today in recruiting talent, what young people are looking for in an employer and what we can do to attract and retain the talent of tomorrow.

Speakers: their insights and uncomfortable truths

Virginia Sharma, LinkedIn
The recent LinkedIn survey highlights the fact, most senior management are not in touch with the core values and actions that are most important to the Millennium generation when they are considering joining a company.

   

Ken Hoskin, Airbnb
There is no such thing as one talent culture globally. What works on the west coast of the US, is very different to Singapore or China and most companies do not understand this.

   

Steve Dixon, LASALLE University of the Arts
Singapore as a society is not a natural breeder of creative talent and companies claim to support the education system but very few actually take part in lectures, briefs and internship programs. For the talent pool in the region to improve business needs to get closer to education.

   

Charlie Thomas, The Talent Business
The region is dominated by MNCs / FMCGs who are not always the most multiplatform creative marketers. There is a shortage of leaders in the region and the demand for short term results means little time spent driving internally on training and development.

   

Roundtable discussion learnings
What can we as individuals and companies do? As marketers we need to get better at understanding how we manage talent. 80% of people leave their job in the region as a result of negative feelings about their direct manager.

What can we as an Industry do? Sell marketing as a profession to the next generation of talent to widen the talent pipeline.

The event received a 4.6 out of 5 feedback score from attendees. Following the event we will now be looking at how we can evolve the above ideas and really start to help set an agenda for marketing talent in the region. We will provide more information shortly.


Up next we have an Uncomfortable Breakfast in Singapore, which takes place on Thursday 9 July, where we'll discuss and debate Marketing in a Digital Age. For more information please view the event page.

 

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Author: The Marketing Society
Posted: 15 Jun 2015
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