Excellence Awards 2015: review of the night
The awards gods smiled down on us for our 30th anniversary of the Excellence Awards and we had beautiful weather for this year's awards.
Made all the more special in a new venue at the Royal Artillery Gardens at the HAC.
From ensuring no one faces cancer alone to the global year of Doctor Who, this year’s entries have been varied, thought-provoking and highly creative. Here's our review, along with a list of all the winners.
EDF takes the Grand Prix
Struggling in 2011 and losing money, EDF revitalised their brand in bold fashion, delivering growth and re-engaging with customers, to the point that, in 2014 they were on the rise whilst their rivals continued to struggle. Head to our Library to read their full winning case study.
Made of more with Syl Saller
We're pleased to say Syl is our Marketing Leader of the Year 2015. Her character is perhaps best summed up in her response to being asked: “What does bold marketing leadership look like?” “Being ego-free and deeply understanding that although it’s about your leadership, it’s not about you,” she said. Saller’s eight years as global innovation director has clearly shaped her approach to marketing, unsurprisingly if very effectively putting innovation at the heart of everything she does - a quality that is often vital to survival within the highly competitive drinks market.
For marketers who are at the start of their career, Saller advises that in order to learn, one must be “at the end of your comfort zone - keep trying to do things that you don’t think you can”. They are words that perfectly capture Saller’s perpetual quest for betterment and for the rude health of Diageo’s massively extensive brand portfolio.
An excellent night
Hosted by Marcus Brigstocke, 2015 was a truly glamorous affair. Hotel Jen took the prize for Best Entry From Outside the UK, Warner Bros. and The LEGO Movie won for Branded Content and Best Leading Edge Thinking, Macmillan Cancer Support took the title for Long Term Marketing Excellence and Sainsbury’s took the Cause-Related prize. We also raised over £13,000 on the night for the Nepal Earthquake Recovery Appeal via The Bulldog Trust.
2015 winners by category
- Grand prix: EDF Energy
- Marketing leader of the year: Syl Saller, Diageo
- Young marketing leader of the year: Izabela Taseski, Barclays
- Best business to business marketing: Trelleborg Marine Systems
- Best entry from outside the UK: Hotel Jen
- Best leading edge thinking: Warner Bros., The LEGO movie
- Brand activation: BBC Worldwide, Doctor Who
- Brand extension: Britvic, Robinsons
- Brand revitalisation: EDF Energy
- Branded content: Warner Bros., The LEGO Movie
- Building customer relationships: Three
- Building marketing capabilities: SCA
- Cause related marketing: Sainsbury’s
- Customer insight: Curry’s PC World, Dixon’s Carphone
- Effective marketing communications: First Great Western
- Employee engagement: Premier Inn
- Global marketing: Diageo, Guinness
- Long term marketing excellence: Macmillan Cancer Support
- Marketing for sustainable consumption: O2
- New brand: TSB
- Not-for-profit marketing: NSPCC
- Marketing on a shoestring: Wagamama