Congratulations to Craig Inglis, appointed to John Lewis board
Marketing Society board member now on the board of John Lewis
We're delighted that Craig, former marketing director, John Lewis, will take on the newly expanded role of customer director.
The power of the penguin. Here's a marketer that understands the seductive power of old-fashioned TV advertising to pull at the heart and purse strings. The John Lewis Christmas ad has become part of the British Christmas traditions like brussel sprouts and the Queen's speech. And the latest showing, Monty the Penguin was no exception.
Under Inglis's leadership, a fruitful and longstanding relationship with agency Adam & Eve/DDB has seen a series of advertising TV hits. In 2010, the 'Always a woman' ad spanning a woman's life from birth to retirement led to a 20 per cent leap in pre-tax profits. In the same year, John Lewis won the Marketing Society's Brand of the Year. In 2011, John Lewis's Christmas ad, 'The Long Wait', focused on a young boy counting down the days to Christmas to a cover of a Smiths' track. The tale of a love-struck snowman in 2012 was followed by the hare and bear ad.
Inglis has worked tirelessly within the retailer to persuade the partners that it is possible to create high profile marketing campaigns without being boastful. Other marketing initiatives under his watch include a customer loyalty programme, My John Lewis and The Edit, a monthly curation of products from home and fashion.
A former marketer at Virgin Trains, Inglis relishes the heritage of John Lewis. 'John Spedan Lewis, the founder of the Partnership, was a true entrepreneur and revolutionary who could not bear the social injustice he saw around him. He decided to do something about it by taking the courageous step of signing over his business to his employees to create the Partnership. I’m proud that, 150 years on from opening the doors of our first shop, so much of that spirit remains,' he said.
Read more from Craig and John Lewis in our Clubhouse.