Elen Lewis, editor of The Marketing Society and Market Leader, our quarterly print journal, selects her top 10 from our archive.
1. Bette Davis
Channel your inner Bette Davis, writes Jim Carroll in Market Leader
2. The art of reframing
An exclusive Market Leader interview with Stephen Deuchar, Art Fund Director.
3. Tsundoku
A pile of unread books
4. The most crucial link in the communications chain
Jeremy Bullmore says we must remember Ernst Gombrich’s beholder’s share and turn our audience into accomplices
5. CMO
Could you be a chief mindset officer?
6. Migration is important for creativity
'‘If we were all the same the world would be a boring place’.
7. #TheLoveStory
Creative Culture studies advertising in Saudi Arabia
8. Stop calling me a girl
Does she have a job? Is she living without her parents? Then she's probably not a girl anymore
9. Bloom & Wild
How Bloom and Wild built a challenger brand in a commodity market
10. Ten ways to
... become a better mentor
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