"#mymothersnameis" - UN Women - Egypt
Pioneering Spirit: 2016 shortlist
Men in Eqypt refuse to disclose their mother's name lest it gets shamed and used as the subject of mockery. They are referred to as the mother of their eldest son and gradually their names are forgotten.
UN Women asked men to celebrate Mother's Day by using their mother's name as their Twitter profile picture and use #mymothernameis to let the world know who their mother is.
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