Mark Earls on copying and having better ideas

Mark Earls on copying and having better ideas

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How do we become copying experts? How do we know who to copy? What brands are good copiers? What can we do if we're looking to have better ideas? We put these ideas to leading authority on behaviour change, Mark Earls, after our breakfast event discussing his latest book, Copy, copy, copy.


Number of views: 1841
Posted by: The Marketing Society
Posted on: 13 Jul 2015
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