Kevin Chesters

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Sir Martin Sorrell, CEO of WPP, talks to The Marketing Society’s editor Elen Lewis about starting a business at 40...

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On International Women’s Day a gathering of 17 marketers huddled together to hear the secrets behind brave lea...

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Let’s stop presenting binary choices as the only choices. ...

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I’ve been thinking a lot lately about writing. And the skill of writing... ...

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In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mil...

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Potatoes for Peace supports in-school projects where each child is given a customised toolkit... ...

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Businesses in all sectors are starting to pay attention to the positive effect mindfulness can... ...

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This year’s Marketing Society Annual Conference, themed around the idea of “Going Beyond”, covered a w...

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It’s very easy to see how Syl Saller ‘learns something from every conversation’ with Kate Mosse. ...

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Serviceplan Group Middle East's CEO and partner reviews our session at Dubai Lynx ...

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It sounds rather grandiose doesn’t it? But seriously, my biggest takeaway from the first three immersive days of t...

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When it comes to the women's sport, all too many brands are guilty of relying on unrealistic ideals of perfection to...

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It continues to defeat me why advertising agencies so persistently  urge their clients to be brave. ...

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Since moving to the US from the UK 15 years ago, I’ve watched the Super Bowl every year, at first with curiosity f...

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“There’s no such thing as a dull brief, just a dull writer”, so once said David Ogilvy. ...

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I’ll start with a confession. I was getting ready to hate this book before I started it... ...

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We were thrilled to share the Brave Conference 2017 with so many of you in London, New York and Dubai today ...

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The Guardian, one of the UK's most admired media owners, was voted The Marketing Society's Brave Brand of the Yea ...

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I recently attended the splendid exhibition of Goya portraits at The National Gallery in London... ...

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‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris...

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