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2014 highly commended: Hiscox, Business to Business Marketing - case study

2014 highly commended: Hiscox, Business to Business Marketing - case study

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and...Read more
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Author: The Marketing Society
Posted: 01 Jan 2015
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In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmit...

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With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand; ...

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Picture this: you’re moderating a focus group and you ask a question that’s very important to your client, i...

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In Agile Marketing, Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility...

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The Territorial Army's latest campaign integrates live footage of military operations into its TV spots. No - Clare...

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SPEAKERS

Will Abbott

Will Abbott

Marketing Director, Hiscox
Will Abbott is Marketing Director for Hiscox UK. He’s a marketing expert with a true understanding of the importance of branding for any business. From...Read more

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Can marketers 'just be marketers' and still get to the top?

Can marketers 'just be marketers' and still get to the top?

No - Annabel Venner, Global Brand Director, Hiscox Marketing is a blend of art and science, but it is vital that marketers can demonstrate strong...Read more
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Author: The Marketing Society
Posted: 25 Mar 2013
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NO - Gillian Harris, Brand Marketing Director, Guoman and Thistle Hotels Brands must be careful not to just 'shout into...

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E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics. Yes - Celia Pro...

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SPEAKERS

Annabel Venner

Annabel Venner

Global Brand Director, Hiscox
Annabel is Global Brand Director at Hiscox, and CMO of DirectAsia. In this role Annabel is responsible for driving marketing effectiveness across the business units...Read more

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Greg talks to The Marketing Society’s editor Elen Lewis about the secret to building a brand and his smartest busi...

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  What’s your golden rule?   Be first or be better   Who has been your biggest influenc...

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Interview with Steve Langan, Hiscox

Interview with Steve Langan, Hiscox

We meet Steve Langan, Managing Director, Hiscox What’s your golden rule? The consumer always knows best. Which leader do you admire most and why ?...Read more
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Author: The Marketing Society
Posted: 01 Aug 2012
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Suzi Williams, BT’s group marketing and brand director, was awarded Fellowship of The Marketing Society at our par...

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How would you define the Google brand? Also, some critics suggest that Google's innovation pipeline seems chaotic. I...

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What’s your golden rule? Less is more. Which leader do you admire most and why? Sir Richard Branson. The epitome ...

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What’s your golden rule? Treat everyone with respect as what goes around comes around – corny but it works! ...

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