Gavin Patterson

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The Marketing Society Asia: One Year Anniversary

The Marketing Society Asia: One Year Anniversary

We launched in Asia because we wanted to empower marketers in the region to share best practice, ideas and challenges with their peers and join...Read more
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Posted: 15 Mar 2015
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Initially we have been looking to represent a meaningful mix of B2B, B2C and professional services marketing in the regi...

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Marissa Mayer says internet of things will create 'tipping point'

Marissa Mayer says internet of things will create 'tipping point'

Speaking at a panel discussion hosted by Forrester at the World Economic Forum (WEF) in Davos, Mayer also cited how 'sharing economy' apps are revolutionising...Read more
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Content-quality and a focus on servicing the needs of the consumer will decide whether native ads will be a hit or a mis...

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Social-media platforms mean consumers could replace media-owners as the primary distribution model for brands' conte...

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SPEAKERS

Gavin Patterson

Gavin Patterson

Chief Executive Officer, BT Group
Gavin was appointed to the Board in June 2008 as CEO, BT Consumer (BT Retail) and became Chief Executive in September 2013. He is Chairman...Read more

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