Festival of Media Global 2018 – My 5 top takeaways
A hectic 48 hours in Rome – the presenters did a brilliant job covering the biggest questionsRead more
Tags: Festival of Media Global, 2018, cadi jones, Clear Channel, Italy, Rome, mitch oliver, caroline casey, data, GDPR
The spread of China’s Social Currency: Why should personal user data matter to marketers?
As of May in China, any citizen that has committed any social misdeeds will get a poor social currency scoreRead more
Interview with Fjord's Mark Curtis
He designed the first marketing use of virtual reality in 1993 and as CEO of Fjord, he raised over $10m and pioneered the freemium model...Read more
Tags: Fjord, Mark Curtis, Interview, speaker interview, Co-Founder, accenture, data, technology, MarTech, orianna rosa royle
The dogs that don’t bark in the night
Data and statistics will always be open to interpretation, writes Rory Sutherland, and what you don’t see is as important as what you do...Read more
GDPR: Is Germany ahead of the game?
The day the EU’s General Data Protection Regulation (GDPR) comes into force is just months away and marketers are stepping up their preparations. According to...Read more