Creating Loyal Relationships

2011: Walkers, Creating Loyal Relationships - Case Study

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development. Key insights...Read more
Views17508
Author: The Marketing Society
Posted: 09 Jul 2012
Rate this article:
4/5
View/Post Comments (0) X

2009: More Th>n, Creating Loyal Relationships - Case Study

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager. Key insights In a commoditised market More Th>n decided...Read more
Views1464
Author: The Marketing Society
Posted: 09 May 2012
Rate this article:
0/5
View/Post Comments (0) X
Subscribe to RSS - Creating Loyal Relationships