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How to make a sign

How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00...Read more
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Author: The Marketing Society
Posted: 02 Aug 2017
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The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragra...

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Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this...

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Everyone and no one is a copywriter

Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering...Read more
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Author: The Marketing Society
Posted: 12 Jul 2017
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Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry is ch...

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Howell Henry Chaldecott Lury (HHCL) was an amazing agency with an amazing atmosphere. ...

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Every election I’d watch Mum and Dad go through the same palaver. ...

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