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Book review: Inbound Selling by Brian Signorelli
Aroq's John Newton reviews Inbound Selling by Brian SignorelliRead more
Best books by Direct Line's Mark Evans
In a new content series Direct Line's Mark Evans chooses his four favourite books for the discerning business leader, with reasons why you should read...Read more
Best books by The Marketing Society's Hugh Burkitt
In a new content series Marketing Society Editor-at-large, Hugh Burkitt, chooses his six favourite business books for the discerning marketing leader. Up The Organisation: How...Read more
Ideas can make a huge difference
If you’re not stretching the idea brain regularly, you don’t even notice your lack of ideas.Read more
The Idea Economy is about new thinking
There are no limits to spreading ideas – hence every incentive to come up with themRead more
The Idea Economy is a new place
The Idea Economy is different. It is the successor to the Knowledge Economy, not an updated version.Read more
‘It helps to be prolific, and a polymath’ - The thoughts of Balder Onarheim
The thoughts of Balder Onarheim, one of the most talented people I interviewed for this bookRead more
Book review: Use direct response copywriting to start selling more stuff, now.
Glenn defines direct response copy as, “ presenting an idea to a person and persuading them to take direct action at the end ”...Read more
Have we all got the idea gene in us?
Each of you has built-in idea skills, which can be significantly enhanced by inspiration, training and experienceRead more
Present and Future Ideas
I called the book The Very Idea in an allusion to how complicated and confusing ideas are.Read more
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