Caroline Darcy, Group Head – Advertising, Sponsorship & Brand Activation, Asia Pacific UBS AG, has valuable experience in marketing, sponsorship, advertising, PR, media and major events management across the APAC region and globally. She has led complex marketing and brand campaigns and is dedicated to promoting the UBS brand through important global and regional events and initiatives with Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival, Formula 1and world famous photographer Annie Leibovitz. Caroline was instrumental in the successful re-launch of the UBS brand in 2015 globally. Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. She is recognized in the market place for her commitment to delivering unique value to UBS clients through strategic marketing and sponsorship.