Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving communication excellence and innovation as well as digital as a discipline across the region. Asad has been in this role since August 2013, prior to which he managed Global Media for Unilever’s Foods business based out of Unilever’s HQ in London.
Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role in London, and managed regional projects in AsiaPac and LATAM.
Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East.
Asad is a Board Member of The Marketing Society Middle East.