Hear from our Marketing Leader of the Year and Young Marketing Leader of the Year 2018
We're starting 2019 with a no-holds-barred conversation between two marketers at the top of their game - one at the beginning of their career, and one very well established.
We'll be joined by Direct Lines' Marketing Director, Mark Evans and McDonalds' Senior Brand Manager, Hannah Pain.
Mark Evans is a marketing leader who relishes a challenge. By refocusing Direct Line on customer experience and injecting it with a dose of vitality with the “Winston Wolf” campaign, he turned it from a struggling brand to one in rude financial health.
For all his marketing successes, kicking back and presiding over his achievements is not on Evans’ agenda, and the Direct Line marketing boss shows no sign of losing his momentum.
Since joining McDonald’s in 2015 as brand manager, Hannah Pain’s approach to marketing has been exemplary. A number of high profile and hugely effective campaigns under her belt have helped McDonald’s send levels of “brand love” to an all-time high.
In a marketing world that is sometimes over-enamoured with data and science, Pain’s “gut feel” and intuition combine powerfully with McDonald’s insight-led approach, resulting in campaigns that are shaped and adapted for optimal relevance to both external and internal audiences.
Meanwhile, her strong strategic thinking and “infectious personality”, led to her promotion to senior brand manager in 2017.
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Tickets are £50 for members and £100 for a member and a guest. Book online below or email the team.
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