Join us for an informal evening, where we will explore the changing world of sports sponsorship and discover how brands are engaging with fans and customers in our new world.
In partnership with CSM Sport & Entertainment, we will hear from three highly-influential leaders:
- Tricia Weener, Global Head of Brand Partnerships, HSBC (and The Marketing Society Asia Chair)
- Mohammed Ismaeel, Senior Vice President Marketing - VISA CEMEA
- Karim Baraka, Regional Group Marketing Director - Middle East & North Africa Region at PepsiCo
Our speakers will share their inside stories; from their successes and failures, to the brave ideas that are needed to engage with key sporting events in the region and how they continue to build momentum post the event.
We’ll also hear some exciting new research from Mike Davis, Regional Director, CSM Sport & Entertainment from this summer’s events.
As always, there will be the opportunity to ask your own questions and network with fellow members and guests over delicious canapés and a drink or two.
This event has now taken place