Our Provocative Dinners are laden with delicious food, wine and uncomfortable conversations. These events are all about challenging existing boundaries - because when we do this, we can discover the insight required to be braver marketing leaders. In an era of rapid technological change, the way our companies capture organic growth has shifted. With the scope of competition ever-expanding and new business models appearing seemingly overnight, what can we do as senior leaders to keep up? Joining us to answer this question and more is Jesko Perrey, senior partner, McKinsey and Co. Jesko is the global knowledge leader of the Marketing & Sales practice, with focus on brand management, marketing ROI, segmentation, marketing analytics, and CLM. He’ll be revealing how to master the three dimensions of growth in the digital age – Invest, Create and Perform.
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