The Next Brave Thing - Dinner with Gain Theory
Date Of Event:
Tuesday, June 4, 2019 - 18:30
We're excited to be hosting an exclusive dinner alongside our friends at Gain Theory, on Tuesday, 4 June to discover the truth about personalization - is it the future of marketing or another over-hyped myth?
This is the first in a new series of special ‘The Next Brave Thing’ discussions, curated to debate crucial, current topics in an intimate setting with a select few of New York's most senior client-side marketers, hosted by Marketing Society New York board member, Michelle Froah.
We’ll discuss the following:
- The importance of ensuring one-to-one marketing is part of the overall mix - whilst juggling the restrictions of data privacy requirements.
- Which actions CMOs can take towards personalization without wasting time and avoiding the hype.
- How, if done well, personalization can lead to a clear competitive advantage.
Register your interest
This is an invitation-only dinner but you are welcome to register your interest to attend by emailing Lauren.
Or call us to book on
020 8973 1360
Sign in to view prices and reservations details
Welcome to the private portal for Marketing Society members.