World-class marketing leaders connect the personal, customer, brand and commercial agendas to drive sustainable growth for their organisations. In these organisations, the scope of marketing businesses goes beyond a department and drives the whole business.
We kicked-off the final module by re-grouping over dinner on the evening of the 3rd May. We then began a stimulating two days, looking at the challenges of delivering personal and financial performance, as well as the critical final session, pulling the programme together around personal leadership action plans.
Day 2: Driving performance
In the morning, Shekar Khosla, Chief Commercial Officer, Kellogg's set up a real life scenario he faced in a new role. The delegates then had the opportunity to think through how they would approach the challenges and opportunities, integrating and applying their learnings from the overall programme.
Following this session, Nihal Kaviratne CBE, Chairman, Akzo Nobel India Pvt concluded the programme by highlighting the strategic role that marketing can play in driving commercial business performance and the impact individuals can have on a business by being ambitious, bold and customer-centred.
Participants related their learning from the workshop back to current issues they are facing in their jobs and develop a final plan of action.
For more information about our 2017 programme, please visit The Gym.
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