World-class marketing leaders connect the personal, customer, brand and commercial agendas to drive sustainable growth for their organisations. In these organisations, the scope of marketing businesses goes beyond a department and drives the whole business.
We kicked-off the final module by re-grouping over dinner on the evening of the 3rd May. We then began a stimulating two days, looking at the challenges of delivering personal and financial performance, as well as the critical final session, pulling the programme together around personal leadership action plans.
Day 1: Building partnerships
In the morning, Claire Chiang, Co-Founder & Senior Vice President, Banyan Tree brought a unique perspective on how we need to apply purpose in order to drive performance and shared how she has led the creation & evolution of the Banyan Tree brand in doing so.
Following this, Andy Bird, Co-Founder & Executive Direcor, Brand Learning stimulated the delegates to reflect on their leadership experiences since the first module. Lessons were shared and key issues were established as a basis for the group for the rest of the programme.
In the afternoon, Jack Lim, Chief Commerical Officer, Media Corp shared his perspective on the everyday challenges faced by Marketing VPs or CMOs in today’s fast-paced competitive commercial environment in order to deliver the commercial agenda.
The next segment was run by Andy Bird, Co-Founder & Executive Direcor, Brand Learning who helped the delegates reflect on the challenges they face in delivering high performance through other people. Tools and techniques were shared to help leaders improve their ability to coach their teams and to strengthen their competence and confidence as marketers.
To conclude the day, the last session was practical and supportive in addressing any live issues the participants were facing in their current roles.
For more information about our 2017 programme, please visit The Gym.
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