Thomas is a former partner of McKinsey, Organisational Psychologist, Columnist for Forbes and Marketing Week. He conducted the world’s largest study, involving over 68,000 assessments, on what makes an impactful customer leader and has written the #1 marketing leadership book The 12 Powers of a Marketing Leader.
In this interactive session, Thomas will look at how as marketers, we can be braver. How do we break the Silos and stand up for customers?
He will examine how to grow a business during times of rapid change and market disruption. In the age of 24/7 customer interaction, the “Silo Inc.” has stopped working. Customers are too impatient, too well informed, and too powerful. Thomas’s makes the case for why only customer heroes can help organisations crack the code on customer focus.
Your ticket price includes a copy of The 12 Powers of a Marketing Leader. Be prepared to get involved at the session, which will inform inspire and challenge you to think differently.