As we enter the era of Open Banking, financial marketers face a disrupted future in which the competitive environment is transformed in line with changing customer expectations, a shift to immediate and more personalised experiences and the arrival of the tech titans.
On Tuesday 18 July at 6.30pm, we discussed with 24 like-minded financial marketers, what the advent of open data will mean for you, your brand and your customers?
The major tech players – Facebook, Google, Paypal, Amazon – are poised to disrupt traditional banking. Now, more than ever, it’s a case of thrive or die.
We explored over dinner at The Ivy City Garden, how as marketers, we can be prepared for the challenges and opportunities presented by Open Banking.
Our special guest speaker was: Louise Beaumont is co-chair of techUK Open Bank Working Group and a strategic advisor to our partners SapientRazorfish.