Decision-making in business is often viewed as purely rational - focusing on data and ROI - but the reality is not so clear-cut.
Along with our friends and partners Omobono, we are hosting a dinner where we'll have an open and honest conversation about how emotions drive our decision-making and what impact we, as individuals, have on our colleagues and consumers.
We’ll reveal what brands can do to address the emotional factor, how much significance we should give to emotions in B2B decision-making and whether we should push to be more rational.
It's a chance to get uncomfortable about a topic we don’t often open up about over delicious food and wine with like-minded fellow members.
This event is invitation only. To register your interest please email Natasha.