Programmatic is arguably one of the most important yet misunderstooddevelopments in media in decades, with constant innovations keeping it at the forefront of the digital conversation.
Brands such as Pernod Ricard, Asda, Boots, Microsoft and O2 are embracing new levels of programmatic to keep ahead of the game, while big media agency’s holding groups aim to make their media buying completely programmatic by 2020. So, what does the future hold for you and your brand? How is it changing? What benefits will these changes bring to your brands?
Our members joined us to get under the skin of this hot topic at the first of this year’s RadiumOne Demystifying Digital Dinners on Tuesday 7 March from 6.30pm.
We had a conversation around the key programmatic trends, innovations, opportunities and challenges facing marketers with key figures from across the industry.
Join the conversation #demystifyingdigital.