Chief Marketing Officer is so 2017.
So in February 2018, we're looking at the magical impact digital transformation is having on the marketing industry and evolving the role of the CMO.
With 85% of digital transformation projects failing today, Jeremy Waite, Global Leader of CMO Program, IBM, will be revealing how AI-powered technologies available today, can dramatically improve marketing results.
Whilst Magician, Alexis Conran - who has exercised his considerable talents in TV shows such as BBC Three’s Real Hustle - will be showing us how magic and marketing really aren't so dissimilar.
As technology continues to revolutionise the marketing function, the Chief Magic Officer will provide you with the tricks to outsmart your competition.
Post event research and content
Following the overwhelming feedback from the event, we are delighted to share IBM's latest research which was explored on the day as well as Jeremy Waite's presentation:
This event has now taken place.