With a new year comes new opportunities to explore, debate and learn together. As such, we’re delighted to be hosting an exclusive roundtable breakfast.
We’ll be discussing how brands have moved from traditional marketing to being experience led, and the importance of creating emotional bonds with your consumers today and in the future, to drive commercial success.
In partnership with RedPeg, a US headquartered experiential agency that has just launched in the Middle East, we’ll hear from their Chief Strategy & Marketing Officer, Fredda Hurwitz (who is flying in from New York) and Middle East MD, Ghada El-Kari. In addition, our own Vice Chairman and Sony Music Entertainment Middle East General Manager, Mike Fairburn, will bring his perspective regarding the value of true brand engagement.
We’re confident that this session will be thought provoking and full of concrete examples to help you think differently about the experiences you are providing your customers.
This is an invitation-only event with limited spaces but members are welcome to register their interest to attend by emailing the team.