Join us for an empowering and inspiring evening at our next Uncomfortable Conversations event as we debate masculine and feminine portrayals in the media with our partners at WARC on Wednesday May 22 at McCann New York.
Our Uncomfortable Conversation series creates comfortable spaces for brave, honest conversations about the things that matter with our powerful, influential community in a warm, open environment.
As an industry, we far too often scratch the surface of current issues but through these events we aim to delve a little deeper and get under the skin of everyday business challenges encouraging our speakers and guests to step outside their comfort zones and push boundaries.
Uncomfortable Conversations: Looking at masculine and feminine portrayals in advertising and media
Our topic for the event will be masculine and feminine portrayals in advertising and media. From Andrew Tate to JK Rowling, from “looksmaxxing” to “tradwives”, discussions of gender roles and narratives have become cultural, political and social lightning rods.
The media has long played a central role in shaping how men and women are depicted and perceived, which has permeated our cultures both positively and negatively. While there has been some progress in moving beyond lazy stereotypes, more work needs to be done in terms of hiring talent and making ads that are truly representative of audiences.
The “Unstereotype Metric” which measures progressive gender portrayals in global advertising, found only single-digit percentages of ads showing either gender in non-traditional roles.
Hosted by our board member and Chief Growth Officer at McCann New York Suresh Raj, we’ll hear perspectives and opinions from speakers including:
- Ann Marie Kerwin, Americas Editor, WARC
- Cinzia Crociani, EVP, Executive Global Creative Director, McCann New York
- Gary J. Nix, Founder & Chief Strategist, the brandarchist: a strategy, design + change consultancy
- Larry Adams, Founder & CEO, XStereotype
There will be plenty of time for discussion between guests in breakout sessions and over drinks at the end of the debate.
We hope you can join us for what will be a lively and passionate discussion about one of our industry’s most important, on-going issues.
THE DETAILS
Date: Wednesday May 22
Time: 5.30pm-8.00pm
Location: McCann New York, 622 3rd Avenue, New York
In partnership with
In association with
McCann New York
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All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]
Speakers
Suresh Raj
Chief Growth Officer, McCann New York
Ann Marie Kerwin
Americas Editor, WARC
Larry Adams
Founder & CEO, XStereotype
Gary J. Nix
Founder & Chief Strategist, the brandarchist